Last Updated: May 2025

Reach Genius Policies

At Reach Genius, we use AI to help sales teams scale personalized outreach—quickly, compliantly, and effectively. With that power comes responsibility. This page outlines our approach to Privacy, Cookies, Responsible AI, and Security, grounded in transparency, ethical practices, and a commitment to client trust.

Privacy

Reach Genius is committed to protecting personal information and respecting the privacy rights of all individuals we interact with. We do not sell personal data. We do not use it for advertising. We handle data solely to deliver services and improve performance—nothing more.

We align with leading regulations, including:

  • General Data Protection Regulation (GDPR)

  • California Consumer Privacy Act (CCPA/CPRA)

  • Other U.S. state privacy laws (VCDPA, CPA, CTDPA, etc.)

We may collect and process:

  • Business contact info for outreach and targeting

  • Interaction data (opens, clicks) to measure engagement

  • Data provided by clients for campaign execution

Most of our processing is done as a data processor acting on behalf of our clients. We offer suppression mechanisms, data subject request handling, and data protection addendums (DPAs) to support compliance.

A template DPA is available to all clients upon request. We verify our sub-processors and vendors for compliance with security and privacy standards.

Have questions? Email us at privacy@reachgenius.com

Cookies

We use cookies to keep our site running smoothly, improve user experience, and understand general usage trends.

Types of cookies we use:

  • Essential – Needed for login, session management, and security.

  • Analytics – Help us understand what pages are visited and improve performance (aggregated only).

  • Preferences – Remember language, timezone, and other user settings.

We do not use advertising or cross-site tracking cookies. We honor Global Privacy Control (GPC) browser signals and provide a banner to manage cookie preferences.

You can change your cookie settings at any time via your browser or our site settings.

Responsible AI

AI is what powers Reach Genius—but we don’t use it blindly. We apply strict internal policies to ensure our AI is helpful, fair, and human-guided.

Our principles:

  • Transparency – We’re clear about what’s AI-generated and what’s not.

  • Fairness – We audit training data and model outputs for potential bias.

  • Human-in-the-loop – We don’t automate high-stakes decisions; humans always have the final say.

  • Data ethics – We never feed client-confidential data into third-party tools without explicit permission and legal safeguards.

We prohibit any use of our systems to mislead, impersonate, or harm. Our AI is built to assist sales teams, not replace ethical responsibility.

Security

  • We take a proactive, modern approach to security—because trust is built on more than promises. We follow best practices in line with SOC 2 expectations, including:

    • Encryption – TLS 1.2+ in transit, AES-256 at rest

    • Access control – Role-based access and multi-factor authentication (MFA) for all critical systems, including support for SMS-based verification

    • Credential hygiene – Secrets are vaulted, access is tightly scoped, and credentials are rotated regularly

    • Monitoring – Centralized logging and anomaly detection across systems with periodic reviews

    • Incident response – A documented and tested plan with clearly assigned roles, internal escalation procedures, and client notification protocols

    • Vendor review – All third-party tools are assessed for data access, security certifications (e.g. SOC 2, ISO 27001), and contractually required to meet minimum standards

    • Employee training – All team members complete security onboarding and formally acknowledge internal policies

We are constantly improving our controls and invite clients to request more detail under NDA.

If you have a security concern, email us at security@reachgenius.com.